A few years ago, ATF embarked upon a wide-ranging and controversial rulemaking that still has the potential to affect all beverages. Noticepublished in earlyproposes to: ATF received approximately 80 comments by the close of the comment period on May 10, About 30 of the comments opposed the proposal, and all of them were submitted by persons affiliated with the alcohol beverage industry.
We believe that establishing and maintaining brand identity of our products will increase the appeal of our products to prospective customers. Consumer recognition and a preference of our "Melt" brand products over similar products offered by our competition will be critical to our future success.
Promotion and enhancement of our gelato and related products will depend largely on our success in continuing to provide high quality products and service.
In order to attract and retain customers and to promote and maintain our "Melt" brand in response to competitive pressures, we may increase our financial commitment to creating and maintaining a distinct brand loyalty among our customers.
Currently, given the large number of factors and variables in achieving and maintaining consumer recognition and brand loyalty, we cannot anticipate or estimate how much we may be required to spend to establish such loyalty.
If we are unable to provide high quality products, or otherwise fail to promote and maintain our "Melt" brand, incur excessive expenses in an attempt to improve, or promote and maintain our brand, we may not be able to successfully implement our business plan and achieve a profitable level of operations.
Due to the nature of our products, we will be subject to specific risks unique to the retail frozen desert industry. Specialty retail food businesses such as ours are often affected by changes in consumer and competitive conditions, including changes in consumer tastes; national, regional, and local economic conditions and demographic trends; and the type, number, and location of competing businesses.
Adverse publicity resulting from food quality, illness, injury, or other health concerns or operating issues stemming from one of our products may adversely affect our retail operations.
We, as well as our competitors, are subject to the foregoing risks, the occurrence of any of which would impair or prevent our efforts to establish and expand our frozen desert operations.
The occurrence of such risks may result in an investor losing some or all of their investment in our common stock. Because we face intense competition, an investment in our company is highly speculative. The retail confectionery industry is characterized by intense and substantial competition.
A number of our competitors are well established, substantially larger and have substantially greater market recognition, greater resources and broader distribution capabilities than we have.
These existing and future competitors may be able to respond more quickly to new or changing opportunities, product and customer requirements than us and may be able to undertake more extensive promotional activities, offer more retail locations to customers and adopt more aggressive pricing policies than we do.
Increased competition by these existing and future competitors could materially and adversely affect our ability to commence, maintain, or expand our operations. Our operations are subject to governmental regulation associated with the food service industry, the operation and enforcement of which may restrict our ability to carry on our business.
We are in the perishable food industry. The development, manufacture and marketing of products sold by us will be subject to extensive regulation by various government agencies, including the U. Food and Drug Administration and the U. Federal Trade Commission, as well as various state and local agencies.
These agencies regulate production processes, product attributes, packaging, labelling, advertising, storage and distribution. These agencies establish and enforce standards for safety, purity and labelling.
In addition, other governmental agencies including the U.
Occupational Safety and Health Administrationestablish and enforce health and safety standards and regulations in the workplace, including those in our retail locations. Our retail locations will be subject to inspection by federal, state, and local authorities. We will seek to comply at all times with all such laws and regulations.
We will obtain and maintain all necessary permits and licenses relating to our operations, and will ensure that our facilities and practices comply with applicable governmental laws and regulations.
Nevertheless, there is no guarantee that we will be able to comply with any future laws and regulations. Our failure to comply with applicable laws and regulations could subject us to civil remedies including fines, injunctions, recalls or seizures as well as potential criminal sanctions.Critical - No conspicuously located thermometer in holding unit.
thermometers are not easly seen do to their positioning in the unit. Critical - Vacuum breaker mising at hose bibb. mop sink splitter; 4/17/ Routine - Food: Inspection Completed - No Further Action: Critical - Observed food stored on floor. bag of onions.
Corrected On Site. For example, Blend’s (“The Original Adult Ice Cream Drink,” containing to 5 percent alcohol by volume) will have an even tougher time competing against Haagen-Dazs and Breyers unless the consumer clearly understands what sets it apart.
Positioning. American-based ice cream parlor chain. Cold Stone Creamery SWOT Analysis. Strengths. Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cold Stone Creamery: 1. Cold Stone Creamery is a leading franchisor of premium ice cream parlors with a chain of more than 1, locations in about 25 countries.
2. I consulted with key global brand teams to develop improved strategic business plans with greater innovation including Haagen Dazs, Yoplait, Green Giant, Nature Valley, Wanchai Ferry, Yoki, and Betty Crocker and stewarded the internal shift in Global brand building to values-driven, purpose-led marketing resulting in year over year sales lifts Title: Creative & Passionate .
Previously, Mr. Simon was employed in various marketing capacities at Slim-Fast Foods Company (a dietary food and beverage company) and The Haagen-Dazs Company (a frozen dessert company), then a division of Grand Metropolitan, plc (a portfolio of luxury brands and companies).
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